Director of Integrated Marketing @

March 2008-Present

Leading national integrated marketing and communication efforts for a new innovative product line within Ovations. Created a comprehensive and cohesive multi-channel integrated marketing and communications strategy for prospects, internal sales, channel partners and customers. Performed consumer needs analysis, market and competitive research to determine initial targeting segmentation as well as marketplace positioning and core relevant messaging. Launched integrated direct response marketing campaigns starting August 2008. Created all collateral and communications pieces for prospects, sales channels and customers. Provided input to the direct and channel sales strategy, processes and staffing as the sales forces were being put in place for the launch. Worked with vendor-partners to implement customized marketing, sales force automation and data management/analysis technologies to support targeting and marketing/sales effectiveness analysis for the pilot launch.

Director - B:B Direct Marketing @

October 2006-March 2008

Responsible for all aspects of business to business Direct Marketing for UnitedHealthcare. Re-launched the way that business to business Direct Marketing is done at UnitedHealthcare based on best practice strategy and tactics. Leveraged marketing research and analysis to develop clear customer acquisition, retention and win back strategies. Launched the company's most successful direct marketing campaign to date - driving over 55,000 leads to sales, aggressively supporting growth goals and impacting multiple millions of dollars in revenue ($25MM projected for one campaign.) Within first 90 days in new role - successfully built a new team and vendor structure, as well as supporting technology and operational processes. Worked to bridge the gap between sales and marketing to allow marketing programs to better support sales' efforts. Provided sales leadership/coaching on best practices for marketing lead handling to drive closed sales.

Director of Ops / Business Dev @

July 2005-October 2006

Served as key UnitedHealth Group marketing contact for UnitedHealth Group subsidiary companies. Managed the enterprise-wide relationship with the main agency. Collaborated with senior marketing, sales and account management leadership across UnitedHealth Group on the deployment of key business development and leadership methodology rollouts - Broker, Prospect, Customer Development, Coaching. Developed and implemented operational guidelines and procedures for the rollout of all methodology rollouts (over 75 workshops delivered nationwide in Q1-Q3 2006.) Hired and managed operations staff.

Enterprise CRM Relationship Mgr @

October 2003-July 2005

Started working with UnitedHealthcare users / stakeholders of a Siebel SFA. Eventually worked with other UnitedHealth Group companies to roll-out this technology to their sales forces.

Direct Marketing Solutions @

June 2001-October 2003

Member of the Pharma/Healthcare direct - database marketing team. Team owned direct marketing database and campaign mgt for large pharma client. Technologies - ePiphany, Prime, Business Objects.

Business Analyst @ Zamba

February 2000-July 2001

Part of Analytics and Marketing consulting team of this CRM consulting firm.

Marketing and Business Dev @

November 1998-February 2000

Corporate Marketing and Business Development for this Third Party Administrator. It was owned by Marsh at the time that I worked there.

Corporate Business Development @

February 1996-November 1998

Was 3rd largest insurance broker at the time. Was bought by Marsh, Inc. I started in Lotus Notes Development (Lotus Notes CLP) and moved into Corporate Business Development.

Human Resource Team Lead @ Technology Service Solutions

1994-1996